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Full-time Early-stage startup

Go-To-Market (GTM) Manager

Remote (UK / Europe / Africa)

About the role

Maigie is building the future of learning, a platform where students don't just consume content, but actively engage with it through AI-powered study systems, structured learning, and collaborative environments.


We're rethinking how people learn, retain, and succeed, combining AI, community, and intelligent workflows into one unified experience. We've launched, we have users, and now we're focused on one thing: growth.


We're looking for a GTM Manager who can take Maigie from early traction to rapid, structured growth. This is not a "post on social media" role.


You'll own how Maigie:

  • Acquires users
  • Activates them
  • Converts them into paying customers
  • Retains them long-term

    • You will design and execute our entire growth engine.

    What you'll do

    • Define and execute Maigie's go-to-market strategy
    • Identify and prioritize growth channels (organic, partnerships, communities, campus, etc.)
    • Run rapid experiments and iterate quickly
    • Drive consistent user growth through Social platforms (TikTok, Twitter, Youtube, LinkedIn), Student communities (WhatsApp, Telegram, Discord), and Campus ambassador programs
    • Build repeatable acquisition loops
    • Improve onboarding experience and first-time user journey
    • Design systems that make Maigie habit-forming
    • Work closely with product to improve engagement metrics
    • Increase conversion from free to paid
    • Experiment with pricing, offers, and positioning
    • Work on growth loops tied to revenue
    • Build and manage a strong user community
    • Create viral loops and referral systems
    • Turn users into advocates
    • Define and track key metrics (CAC, LTV, retention, activation)
    • Run A/B tests and growth experiments
    • Use data to drive decisions (not assumptions)

    What we're looking for

    Must have

    • Experience in growth / marketing / GTM at a startup or product-led company
    • Strong understanding of user psychology and behavior
    • Proven ability to grow a product or community
    • Comfortable with experimentation and ambiguity
    • Ability to execute; not just strategize

    Nice to have

    • Experience in EdTech, AI products, or creator platforms
    • Experience building student or youth communities
    • Familiarity with tools like Analytics (Google Analytics), CRM (HubSpot), and Growth tools (email, push, referral systems)

    What success looks like

    • Clear GTM strategy and growth roadmap
    • 2–3 active acquisition channels showing traction
    • Improved onboarding → higher activation rate
    • Early experiments on monetization
    • Initial community growth system in place

    Why this role matters

    • Shape how Maigie grows globally
    • Influence product decisions
    • Build systems that scale to thousands (and millions) of users

    Apply for this role

    Send your CV/résumé and a short note on why you're a great fit.

    Apply via Email

    careers@maigie.com

    Compensation

    • Salary: Competitive (based on experience)